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The ACC Championship included a week-long celebration throughout Charlotte, leading up to the championship football game at Bank of America Stadium. Events at area hotels and entertainment centers, as well as a massive street festival before the game all added to the complexity of maintaining a consistent image for the ACC and its partnership with the City of Charlotte.
To assure maximum attention and crowd control, Conder Flag managed all directional and information devices, corporate sponsor recognition, stadium field wrap, team signage and branding. The Conder Team worked hand in hand with ACC officials to plan, design, manage, produce, install and maintain hundreds of signs and graphic devices. Countless hours of work led to a consistent brand message, as well as broadcast public recognition and safety. The 2011 ACC Championship and Fanfest were complete sellouts, garnering high numbers for broadcast media. Conder remains the vendor of choice for all ACC tournaments.